My journey in design has led me on a path that allows me to work within several disciplines including Industrial, Interactive, Print, and Human Centered Design. In addition to my design experience, I have also had the opportunity to work in related areas of the creative industry such as project management, design management, art direction, and business ownership. I hold a bachelor of science in Industrial Design and a Masters in Design through the University of The Arts in Philadelphia. Though worked within multiple sectors, I have chosen to direct my professional focus on the high impact practices of User Experience, Information Architecture, and User Centered Design.
At the start of my career as an Industrial designer with HipHouse and Otto Design Group I created interiors and furnishings for Urban Outfitters, the design department at The Franklin Institute and ADA approved furniture for the Multiples Sclerosis Foundation. In 2004, I joined Monsoon Microstudios as a Graphic Designer where I developed and produced branding and marketing initiatives for such companies as The Philadelphia Parks Alliance and The American Swedish Historical Museum. In 2005, Monsoon joined UnReal Marketing, where as an Interactive Designer, I developed and designed marketing strategies for clients such as Wilmington Trust, Philadelphia Apartment Company, MyFreeCreditReport.com, and Bayada Nurses to name a few. Following my time at Unreal, I took a position with The Marathon Group for Saint Barnabas Health Care System as a Designer and Art Director. In this role, I provided art direction and produced designs for multi-million dollar health care campaigns. Additionally, my work with The Marathon Group has been featured in the New York Times and was the cornerstone piece of a charity event for the final game at historic Yankee Stadium.
In 2010, I earned a Masters Degree in Design from The University of the Arts in Philadelphia. My Graduate thesis, My Graduate thesis, Humantics:The Science and Design of Sustainable Collaboration, focused on combining theory from psychology with design methods, designing cognitive tools that help work-groups, work better together. My work during this time has been presented at Design Philadelphia, Ignite Philly, VizThink Philly, The Eastern Association of College and Business Officers, and The Philadelphia Human Resources Planning Society . In 2009 and 2010, also co-authored and designed two design research books, Redesigning Business, and Humantics, as well as developed a transdisciplinary collegiate curriculum called StudioNext.
Currently I own Humantic Design –a human centered design company and WitmanGroup – an small interactive group, as well as work fulltime at Comcast Interactive Media (CIM), having transitioned from a hybrid UX Designer/ Information Architect to a UX Researcher.
